Ideas Lab

AI-powered motion tracking application

Project overview

IdeasLab develops innovative and intuitive artificial intelligence solutions designed to optimize performance and improve health. Using advanced motion-tracking technologies, the company is shaping the future of sports, fitness, and health by delivering tools tailored to athletes, fitness enthusiasts, and healthcare professionals. Their products help improve training, maximize performance, and support overall well-being through proprietary AI models that provide visual analysis and real-time feedback for optimal health outcomes.

The challenge

IdeasLab already had a website, but several issues were limiting its effectiveness. The site suffered from slow loading times, complex updates due to the combined use of two page builders (Divi and Elementor), and difficulty adding new pages. It was also not optimized for SEO, which limited its visibility on search engines. While the client was satisfied with the visual identity — design, colors, and overall look and feel — they wanted to preserve this aesthetic. Additionally, they wished to keep their existing hosting setup and remain on WordPress, while significantly improving performance, usability, and SEO.

The solution

I built a 10-page WordPress website that integrates video content to showcase the motion tracking capabilities of the IdeasLab application, as requested by the client. While respecting the original design, I improved clarity, dynamism, and overall user experience. I also created a custom page template to make it easy for the internal team to add and manage new pages independently. In parallel, we conducted in-depth SEO keyword research, followed by full on-site optimization — including metadata, images, and structure — to significantly improve the website’s search visibility. The result is a faster, clearer, and more scalable website that maintains IdeasLab’s visual identity while supporting growth, content expansion, and SEO performance.

View the website

What Sarah says…

"Sara is organized, a joy to work with, and a remarkable talent. I highly recommend her and hope to have the opportunity to collaborate with her again."

We hired Sara Bourg to lead a site migration and rebuild for our company. Our website was a mess, a tangled result of years of different stakeholders with varying levels of expertise making changes. Our initial request was a simple migration of the existing design and content to a new, uniform WordPress template. Sara did this and so much more. She quickly identified the root cause of our problems: an overwhelming number of incompatible widgets and a disorganized backend that made it nearly impossible to edit or even find content. Her expertise went beyond just a technical fix. She developed a comprehensive plan that not only migrated the site but also implemented a new user-friendly structure. The result was a beautiful and organized front-end that made the user experience infinitely better, and a back-end that was easy for anyone on our team to maintain, edit, and update. Throughout the project, Sara was a standout professional. She worked efficiently, proactively raising any issues and providing clear deadlines for the information she needed from our team. She isn’t just a developer; she’s a strategic business partner. Her ability to analyze a complex problem and deliver a comprehensive, solutions-focused plan was truly impressive. Sara is organized, a joy to work with, and a remarkable talent. I highly recommend her and hope to have the opportunity to collaborate with her again. — Sarah Hing, Head of Marketing & Operations, IdeasLab

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