Project overview
Ruth Cassidy is a U.S.-licensed Clinical Social Worker based in France who provides nonclinical coaching and education using EFT Tapping for English-speaking expats.
She needed a professional website that would:
- Clearly position her services in France
- Build trust and credibility
- Explain EFT in a calm, evidence-informed way
- Attract expat and international clients
- Support both individual and corporate offerings
The goal was to create a refined, SEO-optimized website aligned with her professional background and gentle, grounded approach.
Strategy
The website was designed to balance three key elements:
credibility, clarity, and calm.
We developed a structure that would:
- Position Ruth as an evidence-informed practitioner
- Clarify the distinction between therapy and coaching
- Educate visitors about EFT Tapping
- Convert visitors into booked discovery calls
- Appeal to both individuals and organizations
Special attention was given to the needs of expats navigating stress, transition, and cultural adjustment.
Design & User Experience
The visual direction focused on:
- Calm, modern, and professional aesthetics
- Soft, grounded color palette aligned with emotional regulation
- Clean typography and accessible layout
- Mobile-first responsive design
- Clear calls to action throughout the site
The result is a serene and trustworthy online presence that reflects Ruth’s approach: practical, compassionate, and structured.
Content & Messaging
All content was carefully structured to:
- Explain EFT in clear, evidence-informed language
- Emphasize practical outcomes and resilience-building
- Maintain appropriate professional and legal boundaries
- Speak directly to English-speaking expats in France
- Support both individual clients and corporate audiences
SEO-friendly copy was implemented across all pages to support search visibility.
SEO & Structure
The site was built with a strong SEO foundation:
- Keyword strategy focused on expats in France
- Optimized page titles and meta descriptions
- Clear site architecture and internal linking
- Educational pages to support organic search
- FAQ and research sections to strengthen credibility
This structure supports long-term visibility on Google for searches related to:
- English-speaking support in France
- EFT Tapping
- Expat stress and transition support
Explore the website
Results
The final website delivers:
- A calm and professional digital presence
- Clear positioning within a niche international market
- Strong trust and credibility signals
- A scalable foundation for future SEO growth
- A conversion-focused structure for discovery calls
Ruth now has a website that reflects her expertise and supports the growth of her practice in France and internationally.
