Project overview
Based in Santa Barbara, California, Marine founded Brighten Solar after noticing that surprisingly few solar systems were installed on rooftops in such a sunny region.
The goal of this project was to build a professional website that would clearly present Brighten Solar’s services, establish credibility, and generate qualified leads — while standing out in a competitive local market.
From the start, we worked closely together to define the visual direction of the site and identify strategic SEO keywords to maximize local visibility.
The solution
I developed a fully responsive WordPress website, following the design created in collaboration with Marine and strictly respecting Brighten Solar’s brand guidelines.
Key features included:
- Contact forms to support lead generation
- Downloadable white papers educating visitors on battery usage and solar financing options
- Photo galleries showcasing completed projects, allowing visitors to clearly visualize Brighten Solar’s expertise and real-world results
Before launch, I conducted thorough testing to ensure optimal display across all devices. I also optimized site performance and loading speed, and implemented a strong SEO foundation to improve search engine visibility.
Thanks to these efforts, the website achieved first position on Google for the highly competitive local keyword:
“Solar Panel Santa Barbara.”
Explore the website
Scroll through the site (hover over the images to browse the pages).
