Food blog & e-commerce website

Jenny reached out to improve the user experience and performance of her food blog and e-commerce website. While the site already offered quality content and products, the design failed to capture visitors’ attention. The navigation menu lacked clarity, and the overall message wasn’t strong enough to guide users or encourage engagement and purchases.

To address these challenges, I completely redesigned and reorganized the website. I restructured the pages and created an intuitive navigation menu to guide visitors smoothly through the site. The new design highlights Jenny’s products, recipes, and blog content, with strategically placed calls to action to support conversions. The homepage was carefully designed to clearly communicate the site’s purpose and efficiently direct visitors toward featured products, recipes, and content. The result is a more engaging, user-friendly, and conversion-oriented website that supports both content creation and online sales.