Project overview
For the past 5+ years, I’ve worked as a Web Developer / WordPress Developer within Signifyd’s marketing team, supporting the company’s growth by maintaining, optimizing, and evolving its public-facing website and digital marketing infrastructure.
My role sits at the intersection of development, performance, SEO, and marketing enablement, ensuring that the website remains fast, scalable, SEO-friendly, and aligned with business goals.
My role & responsibilities
Website performance & SEO
- Ongoing performance optimization and technical SEO improvements
- Monitoring and fixing broken links and technical issues
- Supporting SEO strategy across 800+ pages and landing pages
- Ensuring best practices for page structure, metadata, and internal linking
Front-end development & page creation
- Building responsive WordPress pages using Beaver Builder, based on Figma mockups provided by the design team
- Translating design systems into flexible, reusable page structures
- Developing custom JavaScript and CSS animations to enhance user experience and visual storytelling
Custom WordPress development
- Developing and maintaining custom WordPress plugins, including:
- logo banner management
- custom sliders
- customer review import and display systems
- Extending WordPress functionality to support marketing needs while keeping the site stable and scalable
Version control & collaboration
- Managing code via GitHub (commit, push, merge workflows)
- Collaborating closely with designers, marketers, content writers, and sales teams
- Supporting project owners with technical guidance and implementation
Email marketing & automation
- Building responsive HTML email campaigns using Marketo
- Creating reusable email templates to streamline campaign creation for other teams
- Ensuring consistency between website messaging and email communications
- Creating and maintaining technical documentation, including:
- workflows and internal standards
- developer guidelines
- technical articles to support team autonomy and onboarding
Explore the website
The impact
Through this long-term collaboration, I’ve helped ensure that Signifyd’s website remains:
- Fast, stable, and scalable
- SEO-optimized at scale, supporting organic growth
- Easy to evolve, despite a large volume of content
- Aligned with marketing, sales, and brand objectives
My work supports Signifyd’s ability to clearly communicate its value proposition, launch campaigns efficiently, and maintain a strong, credible digital presence in a highly competitive SaaS environment.
Why this collaboration matters
This project reflects my ability to:
- work long-term within a fast-growing startup
- collaborate with cross-functional teams
- balance technical rigor with marketing needs
- maintain large-scale WordPress ecosystems
- deliver consistent, measurable value over time